Research Catalog

The media writer's guide : writing for business and educational programs

Title
The media writer's guide : writing for business and educational programs / by William Van Nostran.
Author
Van Nostran, William.
Publication
Boston : Focal Press, [2000], ©2000.

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Description
vii, 242 pages : illustrations; 28 cm
Summary
  • "The Media Writer's Guide offers practical advice on developing the skills of a versatile multimedia writer. It assesses the role of corporate, medical, and institutional media writers in a world of evolving media applications resulting from the integration of video and personal computers. The book begins by tracing what were initially two separate industries: computers and television, illustrating how the two have come together to create so-called "new media" applications.
  • The Media Writer's Guide first introduces writers to a study of the linear writing process still in use for corporate video applications, then builds on this foundation with advanced instruction by exploring interactive tools and techniques for creating Web and CD-ROM programming.".
  • "Script formats for various media and project development worksheets help the novice writer to focus on relevant issues and questions at various stages of the media writing process, culminating in a complete, polished script for both linear and interactive projects."--BOOK JACKET.
Subject
  • Television authorship
  • Industrial television > Authorship
  • Video authorship
  • Television in education
  • Mass media > Authorship
  • Business writing
Note
  • Rev. ed. of: The scriptwriter's handbook. 1989.
Bibliography (note)
  • Includes bibliographical references (p. 231-233) and index.
Contents
Ch. 1. An Unnamed River. Ch. 2. Naming the River -- Pt. I. The Scriptwriting Process. Ch. 3. Collecting Information for the Script. Ch. 4. Organizing Information: Translating Research Into an Action Plan. Ch. 5. Concept Development. Ch. 6. The Imaginative Eye. Ch. 7. The Imaginative Ear. Ch. 8. Making The Most of Feedback -- Pt. II. Interactivity. Ch. 9. Thinking Interactively. Ch. 10. Interactive Objectives & Content Development. Ch. 11. Working Interactively. Ch. 12. The World Wide Web or "Skating Like a Waterbug" Ch. 13. Writing Text for the Screen. App. A. Shooting Script Formats -- App. B. Script Examples.
ISBN
0240803167 (alk. paper)
LCCN
99026484
OCLC
ocm41096256
Owning Institutions
Columbia University Libraries