Research Catalog
Comparison advertising : a worldwide study
- Title
- Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari [and others].
- Author
- Boddewyn, J. J. (Jean J.)
- Publication
- New York : Hastings House, [1978], ©1978.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5827 .B577 | Off-site |
Holdings
Details
- Additional Authors
- Description
- x, 245 pages : illustrations; 24 cm.
- Series Statement
- Communication arts book
- Uniform Title
- Communication arts books.
- Subject
- Comparative advertising
- Note
- "A worldwide study sponsored by the International Advertising Association."
- Includes index.
- ISBN
- 0803812493 :
- LCCN
- 78005546
- OCLC
- 3844672
- ocm03844672
- Owning Institutions
- Columbia University Libraries