Research Catalog
Dead ahead : The Web dilemma and the new rules of business
- Title
- Dead ahead : The Web dilemma and the new rules of business / by Laurie Windham with Jon Samsel.
- Author
- Windham, Laurie.
- Publication
- New York : Allworth Press, [1999], ©1999.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD30.37 .W56 1999 | Off-site |
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Details
- Additional Authors
- Samsel, Jon.
- Description
- xx, 235 pages : illustrations; 24 cm
- Summary
- "This strategy guide reveals the six new rules of Web business, providing tools and knowledge crucial to success in the exploding e-business marketplace." "Dead Ahead will prepare executives, managers, and entrepreneurs to meet the coming business revolution and empower them to conquer the challenges all companies face as the Web becomes a critical part of doing business."--BOOK JACKET.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [223]-226) and index.
- Contents
- Foreword / Kenneth J. Orton -- Ch. 1. The Inevitability of the Web as a Business Vehicle: Requirements to Adapt to the New Rules of Doing Business -- Ch. 2. Rule #1 - Comprehend and Facilitate the Consumption Behavior of Your Market -- Ch. 3. Rule #2 - Resolve Conflict with Existing Business Strategies -- Ch. 4. Rule #3 - Develop Your Brand in the Web Context -- Ch. 5. Rule #4 - Appoint Empowered Executive Leadership and Create Organizational Structures that Work in a Web-Involved Company -- Ch. 6. Rule #5 - Invest in the Necessary Technology to Make the Effort Successful -- Ch. 7. Rule #6 - Internationalize Your Web Strategy and Execution -- Ch. 8. Whole Experience Strategy Road Map.
- ISBN
- 1581150334 (hc.)
- LCCN
- 99037911
- OCLC
- ocm41674382
- Owning Institutions
- Columbia University Libraries