Research Catalog

Marketing behavior and executive action ; a functionalist approach to marketing theory.

Title
Marketing behavior and executive action ; a functionalist approach to marketing theory.
Author
Alderson, Wroe.
Publication
Homewood, Ill. : R. D. Irwin, 1957.

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Details

Description
viii, 487 pages; 24 cm
Subject
Bibliography (note)
  • Includes bibliographical footnotes.
LCCN
57006769
OCLC
ocm00530261
Owning Institutions
Columbia University Libraries