Research Catalog

Dynamic marketing behavior : a functionalist theory of marketing.

Title
Dynamic marketing behavior : a functionalist theory of marketing.
Author
Alderson, Wroe.
Publication
Homewood, Ill. : R.D. Irwin, 1965.

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Description
ix, 383 pages; 24 cm
Subject
LCCN
65027839
OCLC
ocm00241927
Owning Institutions
Columbia University Libraries