Research Catalog

Physical distribution management ; logistics problems of the firm

Title
Physical distribution management ; logistics problems of the firm / by Donald J. Bowersox, Edward W. Smykay [and] Bernard J. LaLonde. Foreword by Wendell R. Smith.
Author
Bowersox, Donald J.
Publication
New York : Macmillan, [1968]

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Details

Additional Authors
  • Smykay, Edward W.
  • La Londe, Bernard J.
Description
xv, 469 pages : illustrations; 24 cm
Subject
Marketing
Note
  • Based on Physical distribution management, by E. W. Smykay, D. J. Bowersox, and F. H. Mossman.
Bibliography (note)
  • Bibliography: p. 450-455.
LCCN
68015264
OCLC
ocm00242722
Owning Institutions
Columbia University Libraries