Research Catalog

Marketing models: quantitative applications

Title
Marketing models: quantitative applications / Edited by Ralph L. Day [and] Leonard J. Parsons.
Author
Day, Ralph L.
Publication
Scranton : Intext Educational Publishers, [1971]

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HF5415 .D395Off-site

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Details

Additional Authors
Parsons, Leonard J.
Description
ix, 693 pages : illustrations; 23 cm.
Series Statement
The Intext series in marketing
Uniform Title
Intext series in marketing.
Subjects
Bibliography (note)
  • Includes bibliographies.
ISBN
0700223177
LCCN
79132904
OCLC
ocm00121757
Owning Institutions
Columbia University Libraries