Research Catalog
Marketing classics; a selection of influential articles
- Title
- Marketing classics; a selection of influential articles / [by] Ben M. Enis and Keith K. Cox.
- Author
- Enis, Ben M.
- Publication
- Boston : Allyn and Bacon, [1973]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415 .E67 1973 | Off-site |
Holdings
Details
- Additional Authors
- Cox, Keith Kohn
- Description
- xv, 471 pages : illustrations; 24 cm
- Subject
- Marketing
- Bibliography (note)
- Includes bibliographical references.
- LCCN
- 72095352
- OCLC
- ocm00622146
- Owning Institutions
- Columbia University Libraries