Research Catalog
Market segmentation
- Title
- Market segmentation / [by] Ronald E. Frank, William F. Massy [and] Yoram Wind.
- Author
- Frank, Ronald Edward, 1933-
- Publication
- Englewood Cliffs, N.J. : Prentice-Hall, [1972]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HF5415 .F687 | Off-site |
Holdings
Details
- Additional Authors
- Description
- xii, 292 pages : illustrations; 25 cm.
- Series Statement
- Prentice-Hall international series in management
- Uniform Title
- Prentice-Hall international series in management.
- Subjects
- Bibliography (note)
- Bibliography: p. 255-279.
- ISBN
- 0135575796
- LCCN
- 70162351
- OCLC
- ocm00270779
- Owning Institutions
- Columbia University Libraries