Research Catalog

Marketing decision making: a model building approach.

Title
Marketing decision making: a model building approach.
Author
Kotler, Philip.
Publication
New York : Holt, Rinehart and Winston, [1971]

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Details

Description
xi, 720 pages : illustrations; 25 cm.
Series Statement
Holt, Rinehart and Winston marketing series
Uniform Title
Holt, Rinehart and Winston marketing series.
Subjects
Bibliography (note)
  • Includes bibliographical references.
ISBN
0030781655
LCCN
70135637
OCLC
ocm00140558
Owning Institutions
Columbia University Libraries