Research Catalog

Marketing analysis for societal problems

Title
Marketing analysis for societal problems / [National Conference on Social Marketing, December 1972] ; edited by Jagdish N. Sheth and Peter L. Wright.
Author
National Conference on Social Marketing (1972 : University of Illinois at Urbana-Champaign)
Publication
Urbana : University of Illinois, 1974.

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TextRequest in advance HF5415 .N29 1972Off-site
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TextRequest in advance HV5415 .N21 1972Off-site

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Details

Additional Authors
  • Sheth, Jagdish N.
  • Wright, Peter, 1943-
Description
270 pages; 24 cm.
Series Statement
Marketing symposium series
Uniform Title
Marketing symposium series.
Subject
  • Marketing > Social aspects > Congresses
  • Marketing > Congresses
  • Social marketing
Bibliography (note)
  • Includes bibliographies.
LCCN
74620016
OCLC
ocm01101534
Owning Institutions
Columbia University Libraries