Research Catalog

Financial management of the marketing function ; a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation)

Title
Financial management of the marketing function ; a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation) / by Michael Schiff [and] Martin Mellman.
Author
Schiff, Michael.
Publication
[New York] : [Financial Executives Research Foundation], [1962]

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Details

Additional Authors
Mellman, Martin
Description
262 pages : illustrations; 24 cm
Subject
Bibliography (note)
  • Includes bibliography.
LCCN
62005373
OCLC
ocm00243073
Owning Institutions
Columbia University Libraries