Research Catalog

Marketing management: analysis, planning, and control.

Title
Marketing management: analysis, planning, and control.
Author
Kotler, Philip.
Publication
Englewood Cliffs, N.J. : Prentice-Hall, [1967]

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Details

Description
628 pages : illustrations; 25 cm
Subjects
Bibliography (note)
  • Bibliographical footnotes.
LCCN
67010170
OCLC
ocm00182347
Owning Institutions
Columbia University Libraries