Research Catalog

South African marketing strategy : text & cases

Title
South African marketing strategy : text & cases / Sandra van der Merwe, André van der Merwe.
Author
Vandermerwe, Sandra.
Publication
Cape Town : Juta, 1975.

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TextRequest in advance HF5415.12.S75 V35Off-site

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Details

Additional Authors
Van der Merwe, Andre
Description
401 pages : illustrations (some color); 24 cm
Subject
  • Marketing > South Africa
  • Marketing > South Africa > Case studies
Bibliography (note)
  • Includes bibliographical references.
ISBN
0702106550
LCCN
76356213
OCLC
ocm02121973
Owning Institutions
Columbia University Libraries