Research Catalog

Readings in physical distribution management ; the logistics of marketing

Title
Readings in physical distribution management ; the logistics of marketing / Edited by Donald J. Bowersox, Bernard J. La Londe [and] Edward W. Smykay.
Author
Bowersox, Donald J.
Publication
[New York] : Macmillan, [1969]

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Details

Additional Authors
  • La Londe, Bernard J.
  • Smykay, Edward W.
Description
xvi, 376 pages : illustrations; 24 cm
Subject
Marketing > Management
Bibliography (note)
  • Bibliographical footnotes.
LCCN
75076588
OCLC
ocm00030258
Owning Institutions
Columbia University Libraries