Research Catalog
Marketing management
- Title
- Marketing management / [by] Harper W. Boyd, Jr. [and] William F. Massy.
- Author
- Boyd, Harper W.
- Publication
- New York : Harcourt Brace Jovanovich, [1972]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HF5415.13 .B669 | Off-site |
Holdings
Details
- Additional Authors
- Massy, William F.
- Description
- xii, 618 pages : illustrations; 24 cm.
- Series Statement
- The Harbrace series in business and economics
- Uniform Title
- Harbrace series in business and economics.
- Subject
- Bibliography (note)
- Includes bibliographical references.
- ISBN
- 0155551124
- LCCN
- 76184118
- OCLC
- ocm00341113
- Owning Institutions
- Columbia University Libraries