Research Catalog

A managerial introduction to marketing

Title
A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox.
Author
Staudt, Thomas A.
Publication
Englewood Cliffs, N.J. : Prentice-Hall, [1976], ©1976.

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TextRequest in advance HF5415.13 .S87 1976Off-site

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Details

Additional Authors
  • Taylor, Donald A. (Donald Arthur), 1923-2006
  • Bowersox, Donald J.
Description
xiv, 594 pages : illustrations; 24 cm
Subject
  • Marketing > Management
  • Industrial management
  • Marketing research
  • Marketing
Note
  • Includes bibliographies and index.
ISBN
0135501865
LCCN
75022114
OCLC
ocm01970151
Owning Institutions
Columbia University Libraries