Research Catalog
Qualitative research in marketing
- Title
- Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.
- Author
- Bellenger, Danny N., 1946-
- Publication
- Chicago : American Marketing Association, [1976], ©1976.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HF5415.2 .B455 | Off-site |
Holdings
Details
- Additional Authors
- Description
- x, 76 pages; 23 cm.
- Series Statement
- Monographs series - American Marketing Association ; 3
- Uniform Title
- Monograph series (American Marketing Association) ; 3.
- Subject
- Bibliography (note)
- Bibliography: p. 70-76.
- ISBN
- 0877570701
- LCCN
- 76003765
- OCLC
- ocm02035250
- Owning Institutions
- Columbia University Libraries