Research Catalog

The marketing research process ; a managerial approach to purchasing relevant information for decision making

Title
The marketing research process ; a managerial approach to purchasing relevant information for decision making / [by] Keith K. Cox and Ben M. Enis.
Author
Cox, Keith Kohn.
Publication
Pacific Palisades, Calif. : Goodyear Pub. Co., [1972]

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TextRequest in advance HF5415.2 .C649Off-site

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Details

Additional Authors
Enis, Ben M.
Description
xiv, 622 pages : illustrations; 25 cm
Subjects
Bibliography (note)
  • Includes bibliographies.
ISBN
0876205449
LCCN
73188257
OCLC
ocm00579036
Owning Institutions
Columbia University Libraries