Research Catalog
Readings in the marketing research process
- Title
- Readings in the marketing research process / Edited by Keith K. Cox and Ben M. Enis.
- Author
- Cox, Keith Kohn
- Publication
- Pacific Palisades, Calif. : Goodyear Pub. Co., [1973]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.2 .C66 | Off-site |
Holdings
Details
- Additional Authors
- Enis, Ben M.
- Description
- xiii, 400 pages; 23 cm
- Subject
- Note
- Companion vol. to the compilers' The marketing research process.
- Bibliography (note)
- Includes bibliographical references.
- ISBN
- 0876207786
- LCCN
- 72078500
- OCLC
- ocm00749428
- Owning Institutions
- Columbia University Libraries