Research Catalog
Marketing models : behavioral science applications
- Title
- Marketing models : behavioral science applications / Edited by Ralph L. Day [and] Thomas E. Ness.
- Author
- Day, Ralph L.
- Publication
- Scranton : Intext Educational Publishers, [1971]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.2 .D3 1971 | Off-site |
Holdings
Details
- Additional Authors
- Ness, Thomas E.
- Description
- xi, 556 pages : illustrations; 23 cm.
- Series Statement
- The Intext series in marketing
- Uniform Title
- Intext series in marketing.
- Subject
- Bibliography (note)
- Includes bibliographies.
- ISBN
- 0700223185
- LCCN
- 72132905
- OCLC
- ocm00124560
- Owning Institutions
- Columbia University Libraries