Research Catalog

Marketing research: a management overview

Title
Marketing research: a management overview / Contributors: Louis J. Babic, Jr. [and others]. Editors: Evelyn Konrad [and] Rod Erickson.
Author
Konrad, Evelyn
Publication
New York : American Management Association, [1966]

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Details

Additional Authors
  • Erickson, Rodney
  • Babic, Louis J.
  • American Management Association.
Description
224 pages : illustrations, map; 24 cm
Subjects
LCCN
66027859
OCLC
ocm00242656
Owning Institutions
Columbia University Libraries