Research Catalog

New research in marketing ; papers

Title
New research in marketing ; papers / Lee E. Preston, editor.
Author
Research Workshop in Marketing (1963 : University of California, Berkeley)
Publication
[Berkeley] : Institute of Business and Economic Research [University of California], [1965]

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TextRequest in advance HF5415.2 .R31 1963Off-site

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Details

Additional Authors
  • Preston, Lee E.
  • University of California, Berkeley. Graduate School of Business Administration.
Description
132 pages : illustrations; 23 cm.
Series Statement
IBER special publications
Uniform Title
IBER special publications.
Alternative Title
Research program in marketing.
Subject
Marketing research
Note
  • At head of title: Research program in marketing, Graduate School of Busines Administration, University of California, Berkeley.
Bibliography (note)
  • Includes bibliographical references.
LCCN
65064116
OCLC
ocm00853468
Owning Institutions
Columbia University Libraries