Research Catalog
Perspectives for research in marketing ; seven essays
- Title
- Perspectives for research in marketing ; seven essays / [by] David A. Revzan.
- Author
- Revzan, David A. (David Allen), 1909-1988.
- Publication
- [Berkeley] : Institute of Business and Economic Research [University of California], [1965]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.2 .R32 | Off-site |
Holdings
Details
- Additional Authors
- University of California, Berkeley. Graduate School of Business Administration.
- Description
- 155 pages; 23 cm.
- Series Statement
- IBER special publications
- A Publication of the Institute of Business and Economic Research, University of California
- Uniform Title
- Publications of the Institute of Business and Economic Research, University of California.
- IBER special publications.
- Subject
- Marketing research
- Note
- At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
- "A chronological list of publications by David A. Revzan": p. 147-151.
- Bibliography (note)
- Includes bibliographies.
- LCCN
- 65064114
- OCLC
- ocm00606832
- Owning Institutions
- Columbia University Libraries