Research Catalog
Marketing research : selected readings
- Title
- Marketing research : selected readings / edited by Joseph Seibert & Gorden [i.e. Gordon] Wills.
- Author
- Seibert, Joseph C.
- Publication
- Harmondsworth : Penguin, 1970.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.2 .S44 | Off-site |
Holdings
Details
- Additional Authors
- Prestoungrange, Gordon
- Description
- 392 pages : illustrations, forms; 19 cm.
- Series Statement
- Penguin modern management readings
- Uniform Title
- Penguin modern management readings.
- Subject
- Bibliography (note)
- Includes bibliographies.
- ISBN
- 0140801251
- LCCN
- 76871542
- OCLC
- ocm00220021
- Owning Institutions
- Columbia University Libraries