Research Catalog

Buyer/consumer information processing ; [papers of a workshop]

Title
Buyer/consumer information processing ; [papers of a workshop] / Edited by G. David Hughes and Michael L. Ray.
Publication
Chapel Hill : University of North Carolina Press, [1974]

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Details

Additional Authors
  • Hughes, G. David (George David)
  • Ray, Michael L.
  • Association for Consumer Research (U.S.)
  • American Marketing Association.
Description
425 pages : illustrations; 24 cm
Subject
  • Consumers
  • Consumers > Mathematical models
  • Motivation research (Marketing)
Note
  • "A joint project of the Association for Consumer Research and the American Marketing Association."
Bibliography (note)
  • Bibliography: p. 385-425.
ISBN
0807812358
LCCN
74011181
OCLC
ocm00940809
Owning Institutions
Columbia University Libraries