Research Catalog
Buyer attitudes and brand choice behavior
- Title
- Buyer attitudes and brand choice behavior / [by] George S. Day.
- Author
- Day, George S.
- Publication
- New York : Free Press, [1970]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.3 .D3 | Off-site |
Holdings
Details
- Description
- xx, 219 pages : illustrations; 25 cm.
- Series Statement
- Graduate School of Business dissertations series Columbia University and the Free Press
- Uniform Title
- Graduate School of Business dissertations series (Columbia University. Graduate School of Business)
- Subjects
- Bibliography (note)
- Bibliography: p. 197-208.
- ISBN
- 0029072107
- LCCN
- 74081374
- OCLC
- ocm00058814
- Owning Institutions
- Columbia University Libraries