Research Catalog
The theory of buyer behavior
- Title
- The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth.
- Author
- Howard, John A.
- Publication
- New York : Wiley, [1969]
Items in the Library & Off-site
Filter by
1 Item
Status | Vol/Date | Format | Access | Call Number | Item Location |
---|---|---|---|---|---|
c.2 | Text | Request in advance | HF5415.3 .H68 c.2 | Off-site |
Holdings
Details
- Additional Authors
- Sheth, Jagdish N.
- Description
- xv, 458 pages : illustrations; 23 cm.
- Series Statement
- The Wiley marketing series
- Uniform Title
- Wiley marketing series.
- Subject
- Bibliography (note)
- Bibliography: p. 421-449.
- ISBN
- 0471416576
- LCCN
- 78082975
- OCLC
- ocm00033508
- Owning Institutions
- Columbia University Libraries