Research Catalog

The theory of buyer behavior

Title
The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth.
Author
Howard, John A.
Publication
New York : Wiley, [1969]

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Details

Additional Authors
Sheth, Jagdish N.
Description
xv, 458 pages : illustrations; 23 cm.
Series Statement
The Wiley marketing series
Uniform Title
Wiley marketing series.
Subject
  • Consumer behavior
  • Consumo (Economia)
Bibliography (note)
  • Bibliography: p. 421-449.
ISBN
0471416576
LCCN
78082975
OCLC
ocm00033508
Owning Institutions
Columbia University Libraries