Research Catalog

Metatheory and consumer research

Title
Metatheory and consumer research / [by] Gerald Zaltman, Christian R. A. Pinson [and] Reinhard Angelmar.
Author
Zaltman, Gerald.
Publication
New York : Holt, Reinhart and Winston, [1973]

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Details

Additional Authors
  • Pinson, Christian R. A.
  • Angelmar, Reinhard
Description
xiv, 226 pages : illustrations; 24 cm.
Series Statement
Editors' series in marketing
Uniform Title
Editors' series in marketing.
Subject
  • Metatheory
  • Consumer behavior
  • Methodology Study examples: Consumer behaviour. Research. Methodology
Bibliography (note)
  • Bibliography: p. 202-215.
ISBN
003091566X
LCCN
72088628
OCLC
ocm00689940
Owning Institutions
Columbia University Libraries