Research Catalog

Organizational buying behavior

Title
Organizational buying behavior / [by] Frederick E. Webster, Jr. [and] Yoram Wind.
Author
Webster, Frederick E.
Publication
Englewood Cliffs, N.J. : Prentice-Hall, [1972]

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TextRequest in advance HF5437 .W43Off-site

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Details

Additional Authors
Wind, Yoram
Description
xi, 132 pages : illustrations; 23 cm.
Series Statement
Prentice-Hall foundations of marketing series
Uniform Title
Prentice-Hall foundations of marketing series.
Subject
  • Purchasing
  • Industrial procurement
Bibliography (note)
  • Includes bibliographical references.
ISBN
0136409539
LCCN
75170040
OCLC
ocm00341005
Owning Institutions
Columbia University Libraries