Research Catalog

Readings in consumer behavior : individuals, groups, and organizations / edited by Melanie Wallendorf, Gerald Zaltman.

Title
Readings in consumer behavior : individuals, groups, and organizations / edited by Melanie Wallendorf, Gerald Zaltman.
Publication
New York : Wiley, c1979.

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TextUse in library HC110.C6R4Off-site

Details

Additional Authors
  • Wallendorf, Melanie.
  • Zaltman, Gerald.
Description
xvi, 473 p. : ill.; 24 cm.
Series Statement
Theories in marketing series
Uniform Title
Theories in marketing series.
Subjects
Bibliography (note)
  • Includes bibliographies and index.
ISBN
047103021X
LCCN
78013228
Owning Institutions
Columbia University Libraries