Research Catalog
Readings in promotion management
- Title
- Readings in promotion management / [by] James U. McNeal.
- Author
- McNeal, James U.
- Publication
- New York : Appleton-Century-Crofts, [1966]
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HF5821 .M23 | Off-site |
Holdings
Details
- Description
- xiii, 353 pages : illustrations; 24 cm
- Subject
- Advertising
- Bibliography (note)
- Bibliographical footnotes.
- LCCN
- 66010856
- OCLC
- ocm00241861
- Owning Institutions
- Columbia University Libraries