Research Catalog
The measurement of cumulative advertising effects.
- Title
- The measurement of cumulative advertising effects.
- Author
- Palda, Kristian S.
- Publication
- Englewood Cliffs, N.J. : Prentice-Hall, [1964]
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5821 .P17 | Off-site |
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Details
- Description
- xiv, 101 pages : diagrams, tables; 24 cm.
- Series Statement
- Ford Foundation doctoral dissertion series ; 1963
- Uniform Title
- Ford Foundation doctoral dissertation series.
- Subject
- Advertising
- Bibliography (note)
- Bibliography: p. 99-101.
- LCCN
- 64016851
- OCLC
- ocm00420191
- Owning Institutions
- Columbia University Libraries