Research Catalog
Measuring advertising effectiveness ; selected readings
- Title
- Measuring advertising effectiveness ; selected readings / Edited for the American Marketing Association by John J. Wheatley.
- Author
- Wheatley, John J.
- Publication
- Homewood, Ill. : R. D. Irwin, 1969.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5821 .W48 | Off-site |
Holdings
Details
- Description
- ix, 233 pages : illustrations; 23 cm.
- Series Statement
- AMA reprint series
- Uniform Title
- AMA reprint series (American Marketing Association)
- Subject
- Note
- Articles selected from materials published by the American Marketing Association.
- Bibliography (note)
- Includes bibliographies.
- LCCN
- 68054728
- OCLC
- ocm00002302
- Owning Institutions
- Columbia University Libraries