Research Catalog

The measurement and control of the visual efficiency of advertisements

Title
The measurement and control of the visual efficiency of advertisements / Conducted for E.I. du Pont de Nemours & Co., inc. and the Advertising Research Foundation.
Author
HRB-Singer, Inc.
Publication
[New York] : [Advertising Research Foundation], 1962.

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Details

Additional Authors
  • E.I. du Pont de Nemours & Company.
  • Advertising Research Foundation.
Description
95 pages : illustrations; 28 cm
Subject
  • Advertising > Psychological aspects
  • Persuasion (Psychology)
Note
  • "Advertising Research Foundation report."
LCCN
62006823
OCLC
ocm01836758
Owning Institutions
Columbia University Libraries