Research Catalog

How industrial advertising and promotion can increase marketing power

Title
How industrial advertising and promotion can increase marketing power / [by] W. H. Grosse.
Author
Grosse, W. H.
Publication
[New York] : AMACOM, [1973]

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Details

Description
xi, 141 pages; 24 cm
Subject
  • Advertising, Industrial
  • Sales promotion
ISBN
0814453074
LCCN
72082872
OCLC
ocm00600372
Owning Institutions
Columbia University Libraries