Research Catalog

The Audiences of 5 magazines : size, characteristics, possessions : Newsweek, Time, U.S. news & world report, Life, The Saturday evening post.

Title
The Audiences of 5 magazines : size, characteristics, possessions : Newsweek, Time, U.S. news & world report, Life, The Saturday evening post.
Publication
New York : Newsweek, 1962.

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Details

Additional Authors
  • Advertising Research Foundation.
  • Audits & Surveys.
Description
103 p. : ill.; 29 cm.
Alternative Title
Audiences of five magazines.
Subject
  • American periodicals > Statistics
  • Periodicals > Circulation
  • Readership surveys
Note
  • "Supplement. Readers per dollar figures based on publisher's 1963 one-time black & white page rates": (20 p.) inserted.
  • "Conducted by Audits and Survey Company, Inc. Sponsored by Newsweek. In consultation with the Advertising Research Foundation, Inc."
Owning Institutions
Columbia University Libraries