Research Catalog

A study of the opportunity for exposure to national newspaper advertising.

Title
A study of the opportunity for exposure to national newspaper advertising. / Prepared for Newsprint Information Committee [in consultation with Advertising Research Foundation].
Author
Audits & Surveys.
Publication
New York, 1964.

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Details

Additional Authors
  • Newsprint Information Committee.
  • Advertising Research Foundation.
Description
119 leaves : illustrations, tables; 29 cm
Subjects
Bibliography (note)
  • Includes bibliographical references.
OCLC
ocm01933383
Owning Institutions
Columbia University Libraries