Research Catalog

What can one newspaper ad do? : An experimental field study of newspaper advertising communication and sales results

Title
What can one newspaper ad do? : An experimental field study of newspaper advertising communication and sales results / Prepared for the Newsprint Information Committee. Field experiment controlled and executed by Opinion Research Corporation, Princeton, N. J. Study conducted in consultation with the Advertising Research Foundation.
Author
American Newspaper Publishers Association. Bureau of Advertising.
Publication
New York, 1969.

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Details

Additional Authors
  • Newsprint Information Committee.
  • Opinion Research Corporation (U.S.)
  • Advertising Research Foundation.
Description
iii, 249 leaves
Subject
Advertising, Newspaper
OCLC
ocm00993161
Owning Institutions
Columbia University Libraries