Research Catalog
The brand marketing book : creating, managing and extending the value of your brand
- Title
- The brand marketing book : creating, managing and extending the value of your brand / Joe Marconi.
- Author
- Marconi, Joe.
- Publication
- Lincolnwood, IL : NTC Business Books in conjunction with the American Marketing Association, 2000.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD69.B7 M373 2000 | Off-site |
Holdings
Details
- Description
- xv, 247 pages : illustrations; 24 cm
- Subject
- Bibliography (note)
- Includes bibliographical references (p. ).
- ISBN
- 0844222577
- LCCN
- 99023371
- OCLC
- 41156388
- ocm41156388
- Owning Institutions
- Columbia University Libraries