Research Catalog
Futurize your enterprise : Business strategy in the age of the e-customer
- Title
- Futurize your enterprise : Business strategy in the age of the e-customer / by David Siegel.
- Author
- Siegel, David, 1959-
- Publication
- New York : Wiley, [1999], ©1999.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | TK5105.888 .S53 1999g | Off-site |
Holdings
Details
- Description
- xiii, 318 pages : illustrations; 24 cm
- Summary
- "Futurize Your Enterprise challenges you to rethink your approach to the Web. It teaches you how to harness the exponential power of e-customers and take your business in new directions. You'll see how leading-edge companies like Microsoft and Dell are now organized around customer groups rather than products and services. And, you'll conduct the six most critical meetings in your company's history, transforming your organization into one that listens to customers in new ways."--BOOK JACKET.
- Alternative Title
- Business strategy in the age of the e-customer
- Subjects
- Note
- Includes index.
- Contents
- Pt. 1. Principles -- Pt. 2. Practice -- Pt. 3. Prototypes -- Pt. 4. Predictions.
- ISBN
- 0471357634
- OCLC
- ocm42004418
- Owning Institutions
- Columbia University Libraries