Research Catalog

Modern institutional advertising ; including corporate, corporate image association, service, and all other major forms of non-product advertising

Title
Modern institutional advertising ; including corporate, corporate image association, service, and all other major forms of non-product advertising / [by] George A. Flanagan.
Author
Flanagan, George Alexander.
Publication
New York : McGraw-Hill Book Co., [1967]

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Details

Description
xii, 299 pages : illustrations; 23 cm
Subjects
LCCN
66026080
OCLC
  • 338841
  • ocm00338841
Owning Institutions
Columbia University Libraries