Research Catalog

Dictionary of marketing, advertising and public relations / Frank Jefkins.

Title
Dictionary of marketing, advertising and public relations / Frank Jefkins.
Author
Jefkins, Frank William.

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1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library HF5415 .J438 1983gOff-site

Details

Description
311 p.; 24 cm.
Uniform Title
Dictionary of marketing and communication
Alternative Title
Dictionary of marketing and communication
Subjects
ISBN
0700202846 :
Owning Institutions
Columbia University Libraries