Research Catalog
Consumer image and attitude
- Title
- Consumer image and attitude / [by] John G. Myers.
- Author
- Myers, John G.
- Publication
- [Berkeley, Calif.] : Institute of Business and Economic Research, [1968]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HB801 .M9 | Off-site |
Holdings
Details
- Additional Authors
- University of California, Berkeley. Graduate School of Business Administration.
- Description
- xii, 167 pages : illustrations; 23 cm.
- Series Statement
- IBER special publications
- "A publication of the Institute of Business and Economic Research, University of California."
- Uniform Title
- Publications of the Institute of Business and Economic Research, University of California.
- IBER special publications.
- Alternative Title
- Research program in marketing.
- Subject
- Note
- At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
- Bibliography (note)
- Bibliography: p. 145-167.
- LCCN
- 68063807
- OCLC
- 168920
- ocm00168920
- SCSB-3831453
- Owning Institutions
- Columbia University Libraries