Research Catalog

The information seekers ; an international study of consumer information and advertising image

Title
The information seekers ; an international study of consumer information and advertising image / [by] Hans B. Thorelli, Helmut Becker [and] Jack Engledow.
Author
Thorelli, Hans B. (Hans Birger), 1921-2009.
Publication
Cambridge, Mass. : Ballinger Pub. Co., [1974, ©1975]

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Details

Additional Authors
  • Becker, Helmut, 1937-
  • Engledow, Jack, 1931-
Description
xxx, 373 pages : illustrations; 24 cm
Subject
  • Consumers > United States
  • Consumers > Germany (West)
  • Consumer education > United States
  • Consumer education > Germany (West)
  • Advertising
Note
  • "Published in cooperation with Consumer Research Institute."
Bibliography (note)
  • Bibliography: p. 365-367.
ISBN
0884102653
LCCN
74009635
OCLC
  • 922714
  • ocm00922714
  • SCSB-3833381
Owning Institutions
Columbia University Libraries