Research Catalog

Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX conference, November 19-20, 1998, New York City

Title
Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX conference, November 19-20, 1998, New York City / Stephen A. Greyser and H. Paul Root, editors.
Author
MAX Conference (1998 : New York, N.Y.)
Publication
Cambridge, Mass. : Marketing Science Institute, 1999.

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TextRequest in advance HF5415 .M31 no.99/124-128Off-site

Holdings

Details

Additional Authors
  • Greyser, Stephen A.
  • Root, H. Paul.
  • American Association of Advertising Agencies.
  • Marketing Science Institute.
Description
75 pages : illustrations; 28 cm.
Series Statement
Report ; no. 99-126
Uniform Title
Report (Marketing Science Institute) ; no. 99-126.
Subjects
Note
  • "Conference Summary."
  • "American Association of Advertising Agencies."
OCLC
  • ocm44137375
  • SCSB-3855421
Owning Institutions
Columbia University Libraries