Research Catalog

Personal selling : theory, research, and practice / edited by Jacob Jacoby, C. Samuel Craig.

Title
Personal selling : theory, research, and practice / edited by Jacob Jacoby, C. Samuel Craig.
Publication
Lexington, Mass. : LexingtonBooks, [1984], ©1984.

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Details

Additional Authors
  • Association for Consumer Research (U.S.) http://id.loc.gov/authorities/names/n50054573
  • Craig, C. Samuel.
  • Jacoby, Jacob.
  • New York University. Institute of Retail Management. http://id.loc.gov/authorities/names/n80129388
Description
xvi, 316 pages; 24 cm.
Series Statement
The Advances in retailing series
Uniform Title
Advances in retailing series.
Subject
Selling > Congresses
Note
  • Papers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research.
  • Includes index.
ISBN
0669076066
LCCN
83048825
Owning Institutions
Columbia University Libraries