Research Catalog

Measurement readings for marketing research / compiled by J. Paul Peter, Michael L. Ray.

Title
Measurement readings for marketing research / compiled by J. Paul Peter, Michael L. Ray.

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TextUse in library HF5415.2 .M384 1984Off-site

Details

Additional Authors
  • Peter, J. Paul.
  • Ray, Michael L.
Description
vii, 374 p. : ill.; 28 cm.
Subject
Marketing research
ISBN
0877571686 (pbk.)
LCCN
84009385//r86
Owning Institutions
Columbia University Libraries