Research Catalog
Measurement readings for marketing research / compiled by J. Paul Peter, Michael L. Ray.
- Title
- Measurement readings for marketing research / compiled by J. Paul Peter, Michael L. Ray.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Use in library | HF5415.2 .M384 1984 | Off-site |
Details
- Additional Authors
- Description
- vii, 374 p. : ill.; 28 cm.
- Subject
- Marketing research
- ISBN
- 0877571686 (pbk.)
- LCCN
- 84009385//r86
- Owning Institutions
- Columbia University Libraries