Research Catalog

Product design and test marketing of information products/services

Title
Product design and test marketing of information products/services / Abhinandan K. Jain [and others].
Publication
New Delhi : Oxford & IBH Pub. Co., 1999.

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Details

Additional Authors
  • Jain, Abhinandan K.
  • Indian Institute of Management, Ahmedabad.
Description
xxv, 138 pages; 23 cm
Subjects
Note
  • "Indian Institute of Management, Ahmedabad, India."
ISBN
8120413504
LCCN
99940250
OCLC
  • 42952320
  • ocm42952320
  • SCSB-3885831
Owning Institutions
Columbia University Libraries