Research Catalog

Title

A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan / Nicolas Papadopoulos, Louise A. Heslop, IKON Research Group.

Author

Papadopoulos, N. G. (Nicolas G.), 1946-

Publication

Cambridge, MA : Marketing Science Institute, 2000.

Holdings

Details

Additional Authors

• Heslop, Louise.
• IKON Research Group.
• Marketing Science Institute.

Description

67 pages : illustrations; 28 cm.

Series Statement

Report ; no. 00-106

Uniform Title

Report (Marketing Science Institute) ; no. 00-106.

Alternative Title

Cross national and longitudinal study of product country images with a focus on the U.S. and Japan

Subjects

• Consumer confidence
• Consumers > Attitudes
• Consumers' preferences

Note

• "Working paper."
• "Working paper series."

Bibliography (note)

• Includes bibliographical references (p. 61-67)

OCLC

• ocm45243778
• SCSB-3855547